Mission Statement

Why We Do What We Do

We are the Butterfly

Our mission is simple.  Create beautiful products, educate people on reusable materials, and donate to charity.

Our charity: The American Brain Tumor Association

Our symbol: The Butterfly

Click Here to Hear Our Story

American Brain Tumor Association (ABTA)

Founded in 1973, the American Brain Tumor Association (ABTA) was the first and is the only national advocacy organization committed to funding brain tumor research and providing information and education on all tumor types and all age groups. For over 40 years, the ABTA has been providing comprehensive resources that support the complex needs of brain tumor patients and caregivers, as well as the critical funding of research in the pursuit of breakthroughs in brain tumor diagnosis, treatment and care.

The Butterfly

Butterflies are beautiful to watch and admire. Butterflies are important as pollinators for some species of plants. They are capable of moving pollen over greater distances. In Japan the butterfly is seen as the personification of a person’s soul; whether they be living, dying, or already dead. One Japanese superstition says that if a butterfly enters your guestroom and perches behind the bamboo screen, the person whom you most love is coming to see you. Butterflies symbolize beauty, strength, and love.

For Mo

Morgan Hutcherson was diagnosed with a brain tumor early Easter morning on March 31st, 2013. The tangerine-sized tumor was then successfully removed on April 9th, 2013. This was just two days after her 19th birthday. A few days later, they discovered the type of cancer. She was diagnosed with Grade 4 Glioblastoma Brain Cancer. The type of cancer she has is unusual for a young female according to Morgan’s doctors. After spending 16 months living out her dreams and participating in some amazing adventures, Morgan lost her battle on August 10, 2014. Like the Butterfly, she was strong, beautiful and brave. Her life was brief but her memory endures.